If you want to promote hotels, restaurants or attractions through TikTok GO, you will soon run into the term POI. It stands for point of interest, the real-world place your video is attached to. This guide covers what content a POI video needs, how it ties to TikTok's Community Guidelines, and why so many creators see their posts held back. It is a methodology piece on how to check your own content, and it gives no secret thresholds.
📝 NOTE
TikTok changes program rules by market. Where this post does not state a figure, that is deliberate: always confirm criteria in your own app and in official TikTok documentation.
What are TikTok GO POI content requirements?
A POI content requirement is any condition a video must meet to be linked to a place and surfaced through TikTok GO. There are three layers. The platform layer: your video must comply with the Community Guidelines like any other content on TikTok. The location layer: the place must be real, correctly tagged and actually shown or discussed. The program layer: your account must be eligible and the video must meet any disclosure or format rule attached to the offer.
If you are new to the product, start with our explainer on what TikTok GO is, then return here for the content side.
Who do TikTok GO POI content requirements apply to?
They apply to creators who want to attach local services content to a place, and indirectly to the local businesses that benefit. Hotel owners, restaurant managers and tour operators have a stake because the videos represent their venue. For creators, a video that fails review earns nothing. Both sides want content that is accurate, safe and well labelled.
Knowing where GO sits next to the shopping side of the app also helps. The two products need different content, as we cover in TikTok GO vs TikTok Shop.
What do the Community Guidelines mean for POI videos?
TikTok says its mission is to inspire creativity and bring joy. The Community Guidelines exist to protect that, and every POI video is judged against them first. These are the categories that matter most for place-based content.
- Dangerous activity: stunts at cliffs, rooftops, pools or traffic, or urging viewers to copy risky behaviour at a venue.
- Criminal and illegal content: promoting illegal goods, trespassing or anything that helps carry out a crime.
- Fraud and scams: fake discounts, invented reviews, bait offers or claims a business cannot honour.
- Misleading content: footage that does not show the real place, or edited material passed off as genuine.
- Harm to others: filming guests or staff without consent, or content that harasses people.
Content that breaks these rules can be removed, dropped from recommendation feeds, and can put your account standing at risk. Program eligibility checks look at that standing.
Why are TikTok GO POI content requirements so high?
Creators on forums often say the bar feels steep, and the reason is structural. An ordinary video entertains, while a POI video sends a real person to a real address, sometimes with money changing hands. A mistake costs more, so review is stricter about accuracy, safety and disclosure. A wrong opening hour or an unsafe stunt hurts a viewer and a business as well as a feed.
Our numbers point to quality over volume. In our data, only 1.3% of GO posts have a sale attached, and the view-weighted engagement rate for GO posts is 4.0%. Fulfilment of GO orders sits at 3.6% by value. With conversion that thin, a clearly useful, honest video stands out.
Which requirements apply to your account?
Creators ask about account-level criteria most. They depend on your market, your account standing and the current program rules. TikTok typically looks at your age and region, whether your account follows the guidelines, whether your profile is complete, and whether you have posted original content consistently.
Followers cause the most debate. We cannot give one number, since none applies everywhere. Our guide on how many followers you need to earn commission on TikTok explains how thresholds differ between programs, and the same logic holds for GO.
⚠️ WARNING
Treat numbers quoted on Reddit or in group chats with caution. They often come from another country, an older program version or a different tier. Verify in the app.
How do requirements differ by country, such as the Philippines or Pakistan?
TikTok launches location programs market by market. Supported place categories, reviewed languages and who can apply can all differ. A creator in the Philippines may see hotel and attraction categories before another market does, while a creator in Pakistan may find the program unavailable or limited. That reflects rollout and is no penalty on you.
Have requirements gone down over time? Programs tend to widen as they mature, but we have no verified evidence of a lowered bar, and the rules can also tighten when abuse appears. Re-read the application screen every so often rather than guessing.
How do you join and apply for TikTok GO content?
The application flow is inside the app, and the exact labels may change. We recommend the sequence below.
Audit your account
Check your account standing, remove videos that could breach guidelines, and make sure your profile and region settings are correct.
Find the program entry
Look for the TikTok GO or local services entry in your creator tools, and read the eligibility notes shown for your market.
Submit your application
Complete the application honestly. Do not exaggerate your reach or experience.
Pick a real place
Choose a POI you have actually visited, or one you can legitimately feature, and confirm the listing matches the venue.
Create and disclose
Film original footage, add the required content disclosure and publish.
Track results and appeal if needed
Watch review status. If a decision looks wrong, use the appeal option with a short factual explanation.
For earnings after approval, see how to earn commission on TikTok GO.
What should a qualifying POI video contain?
Use this comparison as a pre-publish checklist. It lines up what reviewers and viewers tend to reward against what tends to fail.
How should hotels, restaurants and attractions be filmed?
Accommodation content works best when you show the actual room, the view, the entrance and a realistic sense of price. For restaurants, show the dish as served and the setting. For attractions, show the queue, access and what a visitor can really do. The goal is to help people find a place and see it as it is, flaws included.
Our piece on how creators make money from TikTok hotel and travel videos covers formats that suit both reviewers and travellers.
Why are TikTok GO POI content requirements not met?
When a video is held back, the cause is usually on a short list. Work through it in order.
- The location tag does not match the place shown.
- The footage is not original, or looks repurposed.
- A claim, such as a price or an offer, could not be verified.
- Disclosure was missing on gifted, paid or incentivised content.
- The account has a past violation that affects eligibility.
- The place type is not yet supported in your market.
Fix the earliest item you can, then post a corrected video. Resubmitting the same file rarely changes the outcome.
Does meeting the requirements guarantee reach or rewards?
No. Passing review makes a video eligible, but recommendation and sales are not promised. TikTok's algorithm still decides who sees a video, and rewards depend on viewers acting. That is why the sale share above is so low. Treat each post as an experiment: note the hook, the place type and the result, and repeat what worked.
💡 TIP
Build a repeatable template with a clear opening shot of the venue, three useful facts, an honest verdict and a disclosure line. Keeping it consistent smooths review and helps your audience trust you.
What is a sensible next step?
Start small. Audit your account, pick one place you know well, film it honestly and disclose properly. Then reread the official TikTok Community Guidelines in the app once a quarter, since policy changes surprise creators most often. Creators who treat the requirements as a quality standard tend to get through review more often, and the trust they build brings repeat work with local businesses.
Track your TikTok GO performance in one place
See which posts earn and which stall, so your next POI video is better aimed.
Explore ENTRO.LY →Where these numbers come from
- Go fulfilment rate (3.6%): ENTRO.LY platform data, sample size 2984, measured in 2026.
- Go posts with sale share (1.3%): ENTRO.LY platform data, sample size 100017, measured in 2026.
- Go view weighted engagement (4.0%): ENTRO.LY platform data, sample size 1515044, measured in 2026.
FAQ
What are the content guidelines for TikTok?+
TikTok's Community Guidelines ban dangerous activity, criminal content, fraud, harassment and misleading material, and they expect disclosure of commercial content. Videos that break them can be removed or lose recommendation reach, and they also disqualify you from location-linked programs such as TikTok GO.
How many followers do you need for the TikTok GO program?+
There is no single published follower number that applies everywhere. Eligibility depends on your market, account standing and the current program rules shown in the app. Treat any fixed figure in forums as unverified, and read the application screen for your own account.
Why do TikTok GO POI content requirements feel so high?+
Location-linked videos send viewers to real businesses, so TikTok checks accuracy, safety and disclosure more closely than for ordinary entertainment videos. Creators often fail on vague location tags, reused footage or missing disclosure. Fixing those basics usually solves most rejections and speeds up review.
Do TikTok GO POI content requirements differ by country?+
Yes. Availability, eligible place types and account criteria vary by market, so creators in the Philippines, Pakistan or elsewhere should rely on the application details shown in their own app rather than another country's forum advice or an outdated screenshot.
What should I do if my POI content is rejected?+
Read the stated reason, check the video against Community Guidelines, fix the location tag, add disclosure if needed, and use the appeal option if you believe the decision was wrong. Then post a corrected video rather than repeatedly resubmitting the same one.
